The flagship gathering for hospice leaders.
An exclusive, invite-only executive retreat designed to challenge conventions and foster deep operational clarity among industry peers.
Redefining the Executive Experience
Industry Standard
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Exhibit halls dominated by aggressive vendor sales pitches.
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Surface-level sessions focusing on common operational basics.
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Mass attendance leading to diluted networking value.
The SONO Symposium
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Sales-free zone: Strictly focused on peer-to-peer executive dialogue without the noise of vendors.
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Advanced curricula: High-level modules for the operational elite, tackling tomorrow's challenges today.
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Limited attendance: Strictly capped at 150 to ensure intimate, high-impact bonding and trust.
See what the Symposium actually feels like.
Peer dialogue, strategic labs, and the kind of connection you won't find on a tradeshow floor. Watch a few minutes from the room — then decide if you belong at the table.
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A Curated Journey
Four days shaped around connection, content, and send-off. All sessions in Mountain Standard Time — detailed programming released closer to the event.
Tuesday, April 13
Arrival & Immersion
Barrio Queen Fiesta on the Roof
Leaders arrive, settle in, and connect at our opening rooftop welcome — a SONO tradition every year.
Wednesday, April 14
First Full Day
The first full day of curated content — peer dialogue, strategic sessions, and the conversations that define the Symposium. We close the evening with a social event built for real connection.
Thursday, April 15
Last Full Day
Our final full day of programming — deeper leadership work, shared context, and momentum toward what comes next. The send-off is our signature sunset rooftop dinner.
Friday, April 16
Send-Off
A morning leadership hike with Hall to reflect and reset — then everyone heads home, carrying the week into the work ahead.
The Profile of Excellence
We maintain a selective environment to ensure every conversation has the weight and depth required for true transformation.
CEOs & Executive Directors
Visionaries shaping the future of care.
COOs & Operation Leads
Strategists driving excellence daily.
What leaders say about the Symposium
"This is a conference of leaders and decision makers in our industry. We get down to real topics and real problems in our industry very quickly. There isn't a lot of ego here, people are very willing to share their mistakes in order to help others."
Hugh Henderson
Owner, Capstone Hospice · Peachtree Corners, GA
"All the topics we discussed today were fresh, engaging, and completely applicable to what we do on a day to day basis. This is not like other conferences."
Jenna Grimes
Chief Compliance Officer, Paradigm Health · Indiana
"I've gone to the big conferences and they are not like the SONO Symposium. Everyone here is welcoming, open, and collaborative. I benefit more going here than any other conference."
Monica Trust
CEO, Guiding Light Hospice · San Antonio
Request an invitation.
The SONO Symposium is a curated gathering — not open registration. We review each request to preserve the depth, trust, and peer-to-peer focus that define the experience.
If your request is approved, we'll send a formal invitation with access to our private attendee portal for registration, agenda updates, and travel details.
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Submit your request using the form.
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Our team reviews your leadership profile and fit for the cohort.
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Approved guests receive a private portal link to complete registration.
Secure your place at the table.
Attendance is strictly limited to 150 participants to maintain the integrity of our leadership dialogue. Request an invitation to be considered for the cohort.